--- title: 50+ Email Marketing Stats & Tips To Know description: "50+ Email Marketing Stats & Tips To Know Find the statistics that impact how you integrate email marketing into your overall inbound marketing strategy, from segmenting audiences to trigger-based email pushes or even the spam words that get your emails kicked out of your contacts’ inbox." image: https://www.jonespr.net/hubfs/50+%20Email%20Marketing%20Stats%20%26%20Tips%20To%20Know.png --- [![](https://www.jonespr.net/hubfs/50+%20Email%20Marketing%20Stats%20%26%20Tips%20To%20Know.png) ](https://www.jonespr.net/eight-arms-blog/50-email-marketing-stats-tips-to-know) # 50+ Email Marketing Stats & Tips To Know BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![50+ Email Marketing Stats & Tips To Know](https://www.jonespr.net/hs-fs/hubfs/50+%20Email%20Marketing%20Stats%20%26%20Tips%20To%20Know.png?width=550&name=50+%20Email%20Marketing%20Stats%20%26%20Tips%20To%20Know.png) Email marketing is an important element in any inbound marketing program, especially for connecting with leads who convert on your website, in order to offer additional content and value that may lead to a completed sale. So what factors lead to effective use of email marketing for inbound? Here are a few of the most important stats to keep in mind from this comprehensive infographic from [EveryCloud.com](https://www.everycloud.com/), shared also by [MarketingProfs](https://www.marketingprofs.com/chirp/2019/40620/your-giant-email-marketing-statistics-guide-infographic?adref=nlt021419):   - On a daily basis, US consumers interact with about 11 brands through email, vs. 9 brands via Facebook and 8 brands via Twitter. - 76% of subscribers make purchases from an email marketing message. - 77% of ROI comes from segmented, targeted and triggered campaigns. - Personalized emails deliver 6 times higher transaction rates. - 72% of people prefer to receive promotional content through email vs. 17% who prefer social media for promotional content.   Which other statistics and tips struck you as being essential for successful inbound marketing? We cover 10 more rules for using email as an element of your integrated marketing and communication in [Email For Inbound: Do This, Not That Email This, Not That](https://www.jonespr.net/lp-email-do-this-not-that).   ![190214-infographic-email-marketing-everycloud](https://www.jonespr.net/hs-fs/hubfs/190214-infographic-email-marketing-everycloud.jpg?width=1043&name=190214-infographic-email-marketing-everycloud.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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