Who Will You Choose to Create Your Marketing Content?

Today’s marketing efforts revolve around content, especially digital content housed on company websites or in social media accounts. Videos, blog posts, infographics, press releases, downloadable resources … all play a role in your companywide content strategy for generating and nurturing online leads.

All that content creation requires time and talent. What is your best choice for sourcing your inbound marketing content creation? (The short options are below; get the full pros and cons in Resourcing Your Inbound Marketing Strategy.)

The three basic choices are: new hires, freelancers or an agency. Which you choose will depend on budget, time constraints, and the amount of time you are willing to spend training and/or managing the writers, designers, photographers and videographers needed.

Our advice: Keep the question of who will create content in mind as you go through the rest of the steps to develop a companywide content strategy. The consistent strategy and creation effort will help you present the right—and best—message to all audiences.