--- title: Marketers Slowly Turning To More Freelance Writers description: Here are some stats while you are determining who will create your inbound marketing content, internal or freelance writers? image: https://www.jonespr.net/hubfs/Blog_Images/Blog_320_Freelancer.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_320_Freelancer.jpg) ](https://www.jonespr.net/eight-arms-blog/marketers-slowly-turning-to-more-freelance-writers) # Marketers Slowly Turning To More Freelance Writers BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Marketers Slowly Turning To More Freelance Writers](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_320_Freelancer.jpg?width=550&name=Blog_320_Freelancer.jpg "Marketers Slowly Turning To More Freelance Writers") Who is writing all the content being generated by inbound marketing efforts? The majority is still created by in-house sources, either marketing staff or executives, but increasingly the need for [quality content](https://www.jonespr.net/blog/402746/edit-beta/www.jonespr.net/content-quality-report-card) is leading marketers to look outside their own office door. Based on reports from more than 3,000 marketers and executives who responded to HubSpot’s [State of Inbound 2015 report](https://www.stateofinbound.com), the portion of content created by agency partners increased from 8 percent to 10 percent between 2014 and 2015. Similarly, freelancers were responsible for slightly more content in 2015 than the year before (13% vs. 12%). ![Marketers Slowly Turning To More Freelance Writers](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/OutsideWriters.jpg?width=550&name=OutsideWriters.jpg "Marketers Slowly Turning To More Freelance Writers") Determining who will create your inbound marketing content is an important step in developing a complete companywide content strategy. Find the rest of the steps here: [Introduction to Creating A Companywide Content Strategy](https://www.jonespr.net/intro-to-creating-companywide-content-strategy). Or find more in-depth descriptions of options for inbound marketing expertise in our [Guide to Resourcing Your Inbound Marketing Strategy](https://www.jonespr.net/guide-to-resourcing-your-inbound-strategy). Who creates your inbound marketing content? Will that change in the next year? ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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