--- title: Take Your Content Strategy Beyond the Blog description: Your content strategy needs to go beyond the blog to include content for every buyer. image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog93.9.9.15ContentStrategyBeyondBlog.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog93.9.9.15ContentStrategyBeyondBlog.jpg) ](https://www.jonespr.net/eight-arms-blog/take-your-content-strategy-beyond-the-blog) # Take Your Content Strategy Beyond the Blog BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Take Your Content Strategy Beyond the Blog](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog93.9.9.15ContentStrategyBeyondBlog.jpg?width=463&name=JONESBlog93.9.9.15ContentStrategyBeyondBlog.jpg "Take Your Content Strategy Beyond the Blog")   Strategies are wonderful things. They provide the blueprints we need to ensure that day-to-day tasks are completed and fall into place. Your [blog calendar](https://www.jonespr.net/blog-calendar-template) is one form of strategy; a list of planned email blasts is another. But are you stepping back far enough to see the big picture?   Developing a true inbound marketing content strategy means going beyond the blog ([Click to Tweet!](http://ctt.ec/Edv4o)), and creating a plan that includes content for every[ buyer](https://www.jonespr.net/worksheet-for-mapping-content-to-your-personas), in a wide range of formats. Even [public relations has a role to play](https://www.jonespr.net/inboundaccelerator/how-pr-fits-into-the-marketing-puzzle), which was why I shared content strategy insights with the Public Relations Society of America.     Does that seem like too much to bite off? We have six easy to steps toward crafting a complete content strategy in our ebook: [Introduction to Creating a Companywide Content Strategy](https://www.jonespr.net/intro-to-creating-companywide-content-strategy). Download it and start planning today.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Content Marketing_ What Businesses Want To Do Better (infographic)](https://www.jonespr.net/hs-fs/hubfs/Content%20Marketing_%20What%20Businesses%20Want%20To%20Do%20Better%20(infographic).jpg?width=352&name=Content%20Marketing_%20What%20Businesses%20Want%20To%20Do%20Better%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/content-marketing-what-businesses-want-to-do-better-infographic) ### [Content Marketing: What Businesses Want To Do Better (infographic)](https://www.jonespr.net/eight-arms-blog/content-marketing-what-businesses-want-to-do-better-infographic) [![The Secret To Viral Content_ Give It A Job That Benefits The Consumer (video)](https://www.jonespr.net/hs-fs/hubfs/The%20Secret%20To%20Viral%20Content_%20Give%20It%20A%20Job%20That%20Benefits%20The%20Consumer%20(video).jpg?width=352&name=The%20Secret%20To%20Viral%20Content_%20Give%20It%20A%20Job%20That%20Benefits%20The%20Consumer%20(video).jpg) ](https://www.jonespr.net/eight-arms-blog/the-secret-to-viral-content-give-it-a-job-that-benefits-the-consumer-video) ### [The Secret To Viral Content: Give It A Job That Benefits The Consumer (video)](https://www.jonespr.net/eight-arms-blog/the-secret-to-viral-content-give-it-a-job-that-benefits-the-consumer-video) [![How To Bridge The Content Marketing Divide](https://www.jonespr.net/hs-fs/hubfs/How%20To%20Bridge%20The%20Content%20Marketing%20Divide.jpg?width=352&name=How%20To%20Bridge%20The%20Content%20Marketing%20Divide.jpg) ](https://www.jonespr.net/eight-arms-blog/how-to-bridge-the-content-marketing-divide) ### [How To Bridge The Content Marketing Divide](https://www.jonespr.net/eight-arms-blog/how-to-bridge-the-content-marketing-divide) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-09-09T12:25:53.000Z", "headline" : "Take Your Content Strategy Beyond the Blog", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog93.9.9.15ContentStrategyBeyondBlog.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/take-your-content-strategy-beyond-the-blog", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```