Sometimes, the numbers speak for themselves. When 70 percent of marketers all agree on one top priority, it must be important. Converting leads into customers. (See the most recent State of Inbound Report.)
Automated lead nurturing is an essential element in the effort to convert leads into customers, as the numbers show.
Go ahead, take a look at the infographic at the end of this post. I'll wait.
Now, you’re convinced you need lead nurturing. What’s next?
Check these resources from our Inbound Marketing Learning Library to set the stage for your lead nurturing campaigns:
In the meantime, if you didn't check out the infographic earlier, here are 10 reasons you should use lead nurturing: