--- title: 10 Reasons You Should Use Lead Nurturing [infographic] description: "10 Reasons You Need Lead Nurturing: Converting leads into sales is the top priority for 70 percent of marketers in 2018." image: https://www.jonespr.net/hubfs/10%20Reasons%20You%20Should%20Use%20Lead%20Nurturing%20Infographic.jpg --- [![](https://www.jonespr.net/hubfs/10%20Reasons%20You%20Should%20Use%20Lead%20Nurturing%20Infographic.jpg) ](https://www.jonespr.net/eight-arms-blog/10-reasons-you-should-use-lead-nurturing-infographic) # 10 Reasons You Should Use Lead Nurturing [infographic] BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![10 Reasons You Should Use Lead Nurturing Infographic](https://www.jonespr.net/hs-fs/hubfs/10%20Reasons%20You%20Should%20Use%20Lead%20Nurturing%20Infographic.jpg?width=600&name=10%20Reasons%20You%20Should%20Use%20Lead%20Nurturing%20Infographic.jpg) Sometimes, the numbers speak for themselves. When 70 percent of marketers all agree on one top priority, it must be important. Converting leads into customers. *(See the most recent [State of Inbound Report](https://www.jonespr.net/state-of-inbound-2017)**.)* Automated lead nurturing is an essential element in the effort to convert leads into customers, as the numbers show. Go ahead, take a look at the infographic at the end of this post. I'll wait.   ![actual picture of me waiting](https://www.jonespr.net/hs-fs/hubfs/actual%20picture%20of%20me%20waiting.jpg?width=432&height=288&name=actual%20picture%20of%20me%20waiting.jpg)     Now, you’re convinced you need lead nurturing. What’s next? Check these resources from our Inbound Marketing Learning Library to set the stage for your lead nurturing campaigns: - [Introduction to Lead Nurturing](https://www.jonespr.net/introduction-to-lead-nurturing) - [Lead Nurturing Toolkit (templates, samples and visual flowchart)](https://www.jonespr.net/lp-lead-nurturing-toolkit) - [Guide to Resourcing Your Inbound Strategy](https://www.jonespr.net/guide-to-resourcing-your-inbound-strategy) - [Using Video With Marketing Automation](https://www.jonespr.net/using-video-with-marketing-automation) In the meantime, if you didn't check out the infographic earlier, here are 10 reasons you should use lead nurturing:   ![jones-infographic-benefits-lead-nurturing](https://www.jonespr.net/hs-fs/hubfs/jones-infographic-benefits-lead-nurturing.jpg?width=1043&name=jones-infographic-benefits-lead-nurturing.jpg)   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2018-02-23T14:00:00.000Z", "headline" : "10 Reasons You Should Use Lead Nurturing [infographic]", "image" : [ "https://www.jonespr.net/hubfs/10%20Reasons%20You%20Should%20Use%20Lead%20Nurturing%20Infographic.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/10-reasons-you-should-use-lead-nurturing-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```