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2017 Marketing Priorities: Conversion Tops the List

2017 Marketing Priorities: Conversion Tops the List

When asked their overall top marketing priority for 2017, the more than 4,500 marketers and business leaders who responded to HubSpot’s 2016 State of Inbound survey pinpointed converting contacts and leads into customers.

When looking at the question from an inbound marketing perspective, improving SEO and organic presence remained in the top spot, evidence also of the great marketing challenge cited by those surveyed: Generating traffic and leads.

It just makes sense: when you want to generate more traffic and leads, the priority should be placed on improving SEO and boosting your website’s organic presence.

See more of the insights offered by your fellow marketers below.


How do these figures match your own marketing priorities and challenges? What inbound marketing tactics are you placing a priority on for 2017?

Find more specific details from the surveys, including more information on topics such as marketing-sales alignment and overrated marketing tactics in the full State of Inbound 2016 report.

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