--- title: B2B Content Marketing & Email Marketing in 2018 description: "How B2B Content Marketers Are Using Email Marketing Event emails and lead nurturing top the list of uses for email in B2B content marketing strategies." image: https://www.jonespr.net/hubfs/B2B%20Content%20Marketing%20%26%20Email%20in%202018.jpg --- [![](https://www.jonespr.net/hubfs/B2B%20Content%20Marketing%20%26%20Email%20in%202018.jpg) ](https://www.jonespr.net/eight-arms-blog/b2b-content-marketing-email-marketing-in-2018) # B2B Content Marketing & Email Marketing in 2018 BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![B2B Content Marketing & Email in 2018](https://www.jonespr.net/hs-fs/hubfs/B2B%20Content%20Marketing%20%26%20Email%20in%202018.jpg?width=600&name=B2B%20Content%20Marketing%20%26%20Email%20in%202018.jpg) While communications methods are continually shifting, and messaging apps are becoming more accepted, email remains a key channel for B2B marketers to reach out to target audiences with content. In fact, 93 percent of B2B content marketers say they will use email in some form for content distribution this year, according to a [report](https://www.slideshare.net/mprofs/b2b-content-marketing-2018-benchmarks-budgets-trends-north-america) from the Content Marketing Institute and Marketing Profs. How will you use email this year? At JONES, we rely on email to update blog subscribers and nurture leads, including re-engagement workflows for those contacts we haven’t seen or heard from in a while. Email has place in inbound marketing, though the approach may be different from that taken for strictly outbound strategies. Download [Email for Inbound: Do This, Not That](https://www.jonespr.net/lp-email-do-this-not-that) for 10 rules of effective of email marketing that apply to inbound as well. ![jones-infographic-B2B-content-email](https://www.jonespr.net/hs-fs/hubfs/jones-infographic-B2B-content-email.jpg?width=1043&name=jones-infographic-B2B-content-email.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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