--- title: "Do This, Not That: Facebook Edition (infographic)" description: "Do This, Not That: Facebook Edition 6 things you should do, and 6 you shouldn’t, if you want to maximize your Facebook engagement and keep followers happy." image: https://www.jonespr.net/hubfs/Do%20This%2c%20Not%20That_%20Facebook%20Edition%20(infographic).jpg --- [![](https://www.jonespr.net/hubfs/Do%20This%2c%20Not%20That_%20Facebook%20Edition%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/do-this-not-that-facebook-edition-infographic) # Do This, Not That: Facebook Edition (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Do This, Not That_ Facebook Edition (infographic)](https://www.jonespr.net/hubfs/Do%20This%2c%20Not%20That_%20Facebook%20Edition%20(infographic).jpg) Wondering what little changes you can make to your Facebook strategy that will increase engagement and exposure? Sometimes, it’s as simple as following a “less is more” philosophy — such as keeping your posts to 80 or fewer characters — or asking a question. Those are two of the tips [VerticalReponse](https://www.verticalresponse.com/blog/do-this-not-that-facebook-edition/) includes in their “do this, not that” infographic. Are you committing any of the “not this” transgressions? Combine the tips in this infographic with our [Rate Your Facebook Presence scorecard](https://www.jonespr.net/lp-rate-healthcare-facebook-scorecard) to find opportunities for improvement and growth. If you like reading “do this, not that” style advice, you’re in luck! We’ve covered two other inbound marketing topics in downloadable Do This, Not That ebooks: [business blogs](https://www.jonespr.net/lp-business-blogging-do-this-not-that) and [email](https://www.jonespr.net/lp-email-do-this-not-that).  ![do-this-not-that-facebook-edition](https://www.jonespr.net/hs-fs/hubfs/do-this-not-that-facebook-edition.jpg?width=1043&name=do-this-not-that-facebook-edition.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2018-06-27T13:00:00.000Z", "headline" : "Do This, Not That: Facebook Edition (infographic)", "image" : [ "https://www.jonespr.net/hubfs/Do%20This%2c%20Not%20That_%20Facebook%20Edition%20(infographic).jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/do-this-not-that-facebook-edition-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```