Do You Really Know How to Motivate Your Marketing Team?

Everyone loves incentives, right? When you are among the best, you get a bonus, and that should improve motivation. And, therefore, improving productivity.

Not necessarily.

In his “Puzzle of Motivation” talk, Dan Pink lays out a case for why carrot-and-stick motivators don’t work in the creative world without a clear set of rules and solutions.

I think you would agree that marketing, including the introduction of inbound marketing to your overall strategy, is not a cut-and-dried process. It takes thinking beyond the rules.

So how will you motivate your marketing team to make the most of inbound marketing? How do you enable autonomy, mastery and purpose?