Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website.
In order to keep your email recipients engaged, there are a few key rules to follow. CitiPost Mail does a great job of highlighting 10 of them here.
In fact, many of the rules sound like things I’ve talked about before on the Inbound Accelerator regarding your inbound marketing content and strategy:
Be concise — it applies to emails AND blog titles.
Avoid certain words.
Focus on solving your readers’ problems.
Make error-free writing a must.
Create valuable content—that’s a major point in our JONES marketing methodolog, which guides everything we do.
Every one of these tips can and should be applied to the lead nurturing emails you write as part of your inbound marketing campaigns. In order to foster engagement and warm up cold leads, you need to put careful thought and effort into the nurturing emails you send.
See how a complete inbound marketing campaign comes together in real life—including those essential lead nurturing emails sent out through your marketing automation solution—in our example: Creating A Winning Inbound Program.