--- title: Create Valuable Content description: Learn how JONES creates enviable brands by creating valuable content. --- [![JONES PR & Marketing](https://www.jonespr.net/hs-fs/hubfs/JonesLogo-RGB-1.png?width=1800&height=600&name=JonesLogo-RGB-1.png "JONES PR & Marketing")](https://www.jonespr.net/)       # HOW WE CREATE ENVIABLE BRANDS Our process takes you from where you are to where you want to be. Everything from your brand platform, to content strategy, to nurturing, to customer engagement must be in sync to win and retain customers. Our methodology aligns marketing efforts and transforms you into the envy of your industry. ![Create Valuable Content- JONES](https://www.jonespr.net/hs-fs/file-2619437227-png/new_img/value_icon.png "Create Valuable Content- JONES") # CREATE VALUABLE CONTENT [![left_arrow](https://www.jonespr.net/hs-fs/file-2609946554-png/new_img/left_arrow.png)](https://www.jonespr.net/content-strategy) [![right_Icon](https://www.jonespr.net/hs-fs/file-2592612341-png/new_img/right_arrow.png)](https://www.jonespr.net/attract-visitors) - [![](https://www.jonespr.net/hs-fs/file-2614529250-png/new_img/math_icon.png?t=1429009845245)](https://www.jonespr.net/do-the-math) - [![](https://www.jonespr.net/hs-fs/file-2619312485-png/new_img/brand_icon.png?t=1429009845245)](https://www.jonespr.net/position-your-brand) - [![](https://www.jonespr.net/hs-fs/file-2625898190-png/new_img/build_icon.png?t=1429009845245)](https://www.jonespr.net/content-strategy) - [![](https://www.jonespr.net/hs-fs/file-2619437227-png/new_img/value_icon.png?t=1429009845245)](https://www.jonespr.net/create-valuable-content) - [![](https://www.jonespr.net/hs-fs/file-2612954841-png/new_img/visitor_icon.png?t=1429009845245)](https://www.jonespr.net/attract-visitors) - [![](https://www.jonespr.net/hs-fs/file-2633511288-png/new_img/leads_icon.png?t=1429009845245)](https://www.jonespr.net/convert-to-leads) - [![](https://www.jonespr.net/hs-fs/file-2636964694-png/new_img/nurture_icon.png?t=1429009845245)](https://www.jonespr.net/lead-nurture) - [![](https://www.jonespr.net/hs-fs/file-2632646156-png/new_img/qualify-leads.png?t=1429009845245)](https://www.jonespr.net/qualify-leads) - [![](https://www.jonespr.net/hubfs/new_img/sales_icon.png?t=1429009845245)](https://www.jonespr.net/enable-sales) - [![](https://www.jonespr.net/hs-fs/file-2659622982-png/new_img/analyze.png?t=1429009845245)](https://www.jonespr.net/analyze) - [![](https://www.jonespr.net/hs-fs/file-2654209292-png/new_img/loyalty_icon.png?t=1429009845245)](https://www.jonespr.net/incentivize-loyalty) - [![](https://www.jonespr.net/hs-fs/file-2665031080-png/new_img/upsell_icon.png?t=1429009845245)](https://www.jonespr.net/cross-strategy) - [![](https://www.jonespr.net/hs-fs/file-2669137270-png/new_img/engage_icon.png?t=1429009845245)](https://www.jonespr.net/retain-customers) ### Make it Useful and Useable Develop each piece for a specific buyer persona. Teach processes, answer common questions, solve trending problems. Create useable worksheets, templates, calculators. ![Buyer Specific Marketing - JONES](https://www.jonespr.net/hs-fs/file-2626727459-png/new_img/value_section_img1.png?width=309&name=value_section_img1.png "Buyer Specific Marketing - JONES") ![Give Content Character - JONES](https://www.jonespr.net/hs-fs/file-2619437237-png/new_img/value_section_img2.png?width=356&name=value_section_img2.png "Give Content Character - JONES") ### Give Content Character Entice audiences with storytelling. Prove the material matters by using a confident and fearless tone.  Make content human with real, simple language. ### Optimize for Search Create fresh, unique content. Follow SEO copywriting best practices. Pay attention to design, interface and readability to make content appealing and boost search engine friendliness. **75%** of users never scroll past the first page of search results *Source: MarketShareHitsLink.com* ![Importance of the first impression - JONES](https://www.jonespr.net/hs-fs/file-2626722434-png/new_img/percent75.png "Importance of the first impression - JONES")  ![Encourage Sharing - JONES](https://www.jonespr.net/hs-fs/file-2619437232-png/new_img/value_section_img4.png?width=268&name=value_section_img4.png "Encourage Sharing - JONES") ### **Encourage Sharing** Give people a reason to share by being fun, creative, edgy, or entertaining. Make content easy to share with built-in features. Ask audiences to share.  [info@jonespr.net ](mailto:info@jonespr.net) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/96b83ba6-26a0-4043-8eca-5fed0b901b97) ## Want to Keep Up? #### We’ll take you from where you are to where you want to be. [![JoinJonesTrans](https://www.jonespr.net/hs-fs/file-2455511430-png/Images/join_jonns_button.png)](https://www.jonespr.net/join-jones) ## Refer a Friend #### Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. ##### [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend) - ST. LOUIS OFFICE: 314.534.8187 #### ©2020 JONES PR