--- title: "Even With Inbound, Marketing Emails Matter: 10 Things to Avoid" description: 10 Things Your Lead Nurturing Emails Should NOT Include Infographic. 10 errors in marketing emails to avoid. image: https://www.jonespr.net/hubfs/Blog%20Nov%2015%202017%20-%20Final.jpg --- [![](https://www.jonespr.net/hubfs/Blog%20Nov%2015%202017%20-%20Final.jpg) ](https://www.jonespr.net/eight-arms-blog/even-with-inbound-marketing-emails-matter-10-things-to-avoid) # Even With Inbound, Marketing Emails Matter: 10 Things to Avoid BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Even With Inbound, Emails Matter 10 Things to Avoid Infographic](https://www.jonespr.net/hs-fs/hubfs/Blog%20Nov%2015%202017%20-%20Final.jpg?width=1903&name=Blog%20Nov%2015%202017%20-%20Final.jpg "Even With Inbound, Emails Matter 10 Things to Avoid Infographic") Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website. In order to keep your email recipients engaged, there are a few key rules to follow. [CitiPost Mail](http://www.citipostmail.co.uk/blog/10-things-you-shouldnt-include-in-your-email-campaign-infographic/) does a great job of highlighting 10 of them [here](http://www.citipostmail.co.uk/blog/10-things-you-shouldnt-include-in-your-email-campaign-infographic/). In fact, many of the rules sound like things I’ve talked about before on the Inbound Accelerator regarding your inbound marketing content and strategy: - Be concise — it applies to emails AND [blog titles](https://www.jonespr.net/inboundaccelerator/write-better-blog-titles-6-rules). - Avoid [certain words](https://www.jonespr.net/inboundaccelerator/improve-lead-nurturing-email-subject-lines-3-things-to-remember). - Focus on solving your [readers’ problems](https://www.jonespr.net/inboundaccelerator/consideration-stage-marketing-content-sets-the-stage-for-a-sales-win). - Make [error-free writing](https://www.jonespr.net/inboundaccelerator/the-grammar-police-are-after-your-website) a must. - [Create valuable content](https://www.jonespr.net/create-valuable-content)—that’s a major point in our JONES marketing methodolog, which guides everything we do. Every one of these tips can and should be applied to the lead nurturing emails you write as part of your inbound marketing campaigns. In order to foster engagement and warm up cold leads, you need to put careful thought and effort into the nurturing emails you send. See how a complete inbound marketing campaign comes together in real life—including those essential lead nurturing emails sent out through your marketing automation solution—in our example: [Creating A Winning Inbound Program](https://www.jonespr.net/creating-a-winning-inbound-marketing-program).   ![Email-Campaign-Infographic-St2.jpg](https://www.jonespr.net/hs-fs/hubfs/Email-Campaign-Infographic-St2.jpg?width=550&height=8766&name=Email-Campaign-Infographic-St2.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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