Inbound Marketing Still Generates More Leads

It has been almost 2 years since we first published this infographic highlighting how inbound marketing was the greatest single source of leads for companies responding to HubSpot’s 2014 State of Inbound report.

The good news is that inbound marketing is just as effective today—when done well—as it was then. In the 2016 version of State of Inbound, two-thirds of the companies who ranked their marketing strategy as effective said they received the highest quality leads from inbound marketing.

Inbound marketing is an increasingly essential part of any company’s overall marketing strategy. See what your first 12 months of implementing an inbound marketing strategy could look like in What to Expect: Your First Year of Inbound.