--- title: Learn More About Your Customers With Closed-Loop Marketing description: Learn how to gather valuable information about your customers by using closed-loop marketing techniques. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_141_-_Business_Intelegence.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_141_-_Business_Intelegence.jpg) ](https://www.jonespr.net/eight-arms-blog/learn-more-about-your-customers-with-closed-loop-marketing) # Learn More About Your Customers With Closed-Loop Marketing BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Learn More About Your Customers With Closed-Loop Marketing](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_141_-_Business_Intelegence.jpg?width=550&name=Blog_141_-_Business_Intelegence.jpg "Learn More About Your Customers With Closed-Loop Marketing") Successful marketing requires information. You need to know who your customer is, what they want, and how they go about making decisions. Closed-loop marketing is one of the best ways to gather that information, following the sales cycle full circle. [(Click to tweet)](http://ctt.ec/_6aFI) Information gleaned from CRM systems and lead tracking software can be used to focus on the right channels and offers, shorten the sales cycle, gain insights about the target audience and set targets and expectations. Closed-loop marketing increases your marketing efficiency, which reduces your cost per lead. [(Click to tweet)](http://ctt.ec/7ZJ2V) **Our advice:** Institute a system to track each lead from the time it enters your system to a sale and use the information gained to improve your marketing. [Introduction to Closed-Loop Marketing](https://www.jonespr.net/introduction-to-closed-loop-marketing) will show you how. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-11-16T14:00:00.000Z", "headline" : "Learn More About Your Customers With Closed-Loop Marketing", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_141_-_Business_Intelegence.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/learn-more-about-your-customers-with-closed-loop-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```