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Marketing Goals & Challenges for Small Businesses (infographic)

Marketing Goals & Challenges for Small Businesses (infographic)

Small business owners typically find themselves wearing many hats: sales associate, bookkeeper, facility manager, HR director, and often, marketing manager, plus head janitor, all rolled into one. In fact, nearly 1 in 5 say that their greatest marketing challenge is simply finding the time to do it.

Infusionsoft also found other challenges haunting small business owners , as reported in their 2017 Small Business Marketing Trends Report.

Are you among them? Check out our Marketing Goals and Challenges Infographic at the end of this post to find out. 

The good news is that business owners don’t necessarily have to do it all on their own. With greater flexibility offered by internet connections, more and more contract marketers and small marketing agencies have developed expertise that they can share with small businesses in a specific industry, no matter where they are located.


If you are considering hiring a marketing agency to supplement or manage your small business marketing efforts, it pays to think detailed. And if you are in a B2B industry, think about automating your marketing with a service such as HubSpot, that rolls content, lead nurturing, and CRM together as a total inbound marketing package.

Our HubSpot Agency Checklist will give you a detailed set of criteria to consider as you interview prospective agencies or contractors to take on marketing tasks that free you up to take on the parts of your small business that led you to start it in the first place. 


marketing infographic small business marketing trends



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