--- title: "Email for Inbound Marketing: Do This, Not That (infographic)" description: "Email For Inbound Marketing: Do This, Not That Our top 10 tips for creating great marketing emails to supplement your inbound marketing strategy." image: https://www.jonespr.net/hubfs/Email%20for%20Inbound%20Marketing_%20Do%20This%2c%20Not%20That%20(infographic).jpg --- [![](https://www.jonespr.net/hubfs/Email%20for%20Inbound%20Marketing_%20Do%20This%2c%20Not%20That%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/email-for-inbound-marketing-do-this-not-that-infographic) # Email for Inbound Marketing: Do This, Not That (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Email for Inbound Marketing_ Do This, Not That (infographic)](https://www.jonespr.net/hubfs/Email%20for%20Inbound%20Marketing_%20Do%20This%2c%20Not%20That%20(infographic).jpg) While spam emails are irritating to everyone, more than 85 percent of consumers say they DO want to hear from companies they do business with, especially when companies take care to fill those emails with content and offers that consumers find useful. So how do you keep your [emails](https://www.jonespr.net/inboundaccelerator/topic/email) from hitting the junk folder or going unopened? Check out our top 10 tips for creating great marketing emails to supplement your inbound marketing strategy.  Get more in-depth advice and examples for each of these tips in our ebook: [Email for Inbound Marketing: Do This, Not That](https://www.jonespr.net/lp-email-do-this-not-that).  ![jones-infographic-email-this-not-that-01](https://www.jonespr.net/hs-fs/hubfs/jones-infographic-email-this-not-that-01.jpg?width=1043&name=jones-infographic-email-this-not-that-01.jpg)   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Email Marketing Priorities & Tactics for Inbound Marketers](https://www.jonespr.net/hs-fs/hubfs/Email%20Marketing%20Priorities%20%26%20Tactics%20for%20Inbound%20Marketers.jpg?width=352&name=Email%20Marketing%20Priorities%20%26%20Tactics%20for%20Inbound%20Marketers.jpg) ](https://www.jonespr.net/eight-arms-blog/email-marketing-priorities-tactics-for-inbound-marketers) ### [Email Marketing Priorities & Tactics for Inbound Marketers](https://www.jonespr.net/eight-arms-blog/email-marketing-priorities-tactics-for-inbound-marketers) [![A Dozen Inbound Marketing Tips (And Free Downloads) To Start Your New Year](https://www.jonespr.net/hs-fs/hubfs/A%20Dozen%20Inbound%20Marketing%20Tips%20(And%20Free%20Downloads)%20To%20Start%20Your%20New%20Year.jpg?width=352&name=A%20Dozen%20Inbound%20Marketing%20Tips%20(And%20Free%20Downloads)%20To%20Start%20Your%20New%20Year.jpg) ](https://www.jonespr.net/eight-arms-blog/a-dozen-inbound-marketing-tips-and-free-downloads-to-start-your-new-year) ### [A Dozen Inbound Marketing Tips (And Free Downloads) To Start Your New Year](https://www.jonespr.net/eight-arms-blog/a-dozen-inbound-marketing-tips-and-free-downloads-to-start-your-new-year) [![50+ Email Marketing Stats & Tips To Know](https://www.jonespr.net/hs-fs/hubfs/50+%20Email%20Marketing%20Stats%20%26%20Tips%20To%20Know.png?width=352&name=50+%20Email%20Marketing%20Stats%20%26%20Tips%20To%20Know.png) ](https://www.jonespr.net/eight-arms-blog/50-email-marketing-stats-tips-to-know) ### [50+ Email Marketing Stats & Tips To Know](https://www.jonespr.net/eight-arms-blog/50-email-marketing-stats-tips-to-know) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2018-07-20T13:00:00.000Z", "headline" : "Email for Inbound Marketing: Do This, Not That (infographic)", "image" : [ "https://www.jonespr.net/hubfs/Email%20for%20Inbound%20Marketing_%20Do%20This%2c%20Not%20That%20(infographic).jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/email-for-inbound-marketing-do-this-not-that-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```