--- title: Plan Your Content Based on the Sales Funnel description: Inbound marketing, and the content that drives it, functions as a funnel. Plan content based on the sales funnel. image: https://www.jonespr.net/hubfs/Blog_Images/Filling_the_sales_funnel.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Filling_the_sales_funnel.jpg) ](https://www.jonespr.net/eight-arms-blog/plan-your-content-based-on-the-sales-funnel) # Plan Your Content Based on the Sales Funnel BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Plan Your Content Based on the Sales Funnel](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Filling_the_sales_funnel.jpg?width=403&name=Filling_the_sales_funnel.jpg "Plan Your Content Based on the Sales Funnel")   Inbound marketing, and the content that drives it, functions as a funnel: wide at the top to catch as many prospects as possible, then narrow at the bottom, passing on to sales only qualified leads. As I discuss in this [video](https://www.youtube.com/watch?v=_ky-GHNgaDI), each stage in that funnel demands a different types of content based on the buyer's journey.  That means more general awareness and education content at the top, worksheets and templates in the middle, and specific product and pricing comparison for those leads nearing a buying decision.   Each stage of the funnel demands a different type of content based on the buyer's journey.   Listen for more on how to plan content based on the sales funnel, then download a [free quick resource sheet](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel) to keep on hand for ideas.     ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-06-10T13:30:00.000Z", "headline" : "Plan Your Content Based on the Sales Funnel", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Filling_the_sales_funnel.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/plan-your-content-based-on-the-sales-funnel", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```