--- title: "Quick Tip: Target Your Marketing With Detailed Customer Personas" description: Customer personas are critical to improve your marketing. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20Sept%204%2017%20Customer.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20Sept%204%2017%20Customer.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-target-your-marketing-with-detailed-customer-personas) # Quick Tip: Target Your Marketing With Detailed Customer Personas BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Quick Tip: Target Your Marketing With Detailed Customer Personas](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Sept%204%2017%20Customer.jpg?width=411&name=Blog%20Sept%204%2017%20Customer.jpg "Quick Tip: Target Your Marketing With Detailed Customer Personas") Pop quiz: Who is your best customer? 5 … 4 …. 3 … 2 … No answer? Then you are missing one of the key elements in a branding or marketing strategy: customer personas. Customer (or buyer) personas are those fictionalized, generalized representations of your ideal customers that help you understand your customers and prospects better. Personas make it easier to tailor content to the specific needs, behaviors and concerns of different groups. After all, “Sally CFO” will have a different approach to whether to buy your inventory management software than “Charlie Logistics Manager.” Detailed buyer personas will spell out details about each target audience, including: - Age - Level of involvement - Career goals - Frustration and pain points - How your product/service can solve the persona’s problems - Main marketing messages If you are looking for a guide to creating and using effective customer personas, download our problem/solution whitepaper—[Branding Mistake: Not Mapping Out Buyer Personas](https://www.jonespr.net/problem-solutions-branding-personas)—for a step-by-step approach to creating personas, examples of effective personas, and a template you can use to write your own. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![3 Reasons You Need Customer Personas ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Aug%2029%202017%20Customer.jpg?width=352&name=Blog%20Aug%2029%202017%20Customer.jpg) ](https://www.jonespr.net/eight-arms-blog/3-reasons-you-need-customer-personas) ### [3 Reasons You Need Customer Personas](https://www.jonespr.net/eight-arms-blog/3-reasons-you-need-customer-personas) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/2024%20Images/JPR-BlogImages-0724-110.jpg?width=352&name=JPR-BlogImages-0724-110.jpg) ](https://www.jonespr.net/eight-arms-blog/match-buyer-personas-free-template) ### [How To Map Your Content To Match Buyer Personas (free template)](https://www.jonespr.net/eight-arms-blog/match-buyer-personas-free-template) [![10 Characteristics of a Great Customer Persona](https://www.jonespr.net/hs-fs/hubfs/10%20Characteristics%20of%20a%20Great%20Customer%20Persona.jpg?width=352&name=10%20Characteristics%20of%20a%20Great%20Customer%20Persona.jpg) ](https://www.jonespr.net/eight-arms-blog/create-a-great-customer-persona-downloadable-sample-) ### [Create A Great Customer Persona [downloadable sample]](https://www.jonespr.net/eight-arms-blog/create-a-great-customer-persona-downloadable-sample-) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-09-04T13:00:00.000Z", "headline" : "Quick Tip: Target Your Marketing With Detailed Customer Personas", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20Sept%204%2017%20Customer.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-tip-target-your-marketing-with-detailed-customer-personas", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```