--- title: 70% of Small Businesses Are Missing This Opportunity description: Seventy percent of small businesses are missing this opportunity to generate leads. image: https://www.jonespr.net/hubfs/Blog_Images/JonesBlog.Graphic_Placement_CTA-45.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JonesBlog.Graphic_Placement_CTA-45.jpg) ](https://www.jonespr.net/eight-arms-blog/seventy-percent-of-small-businesses-are-missing-this-opp) # 70% of Small Businesses Are Missing This Opportunity BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) What if we told you that adding just one thing to your website would give you an advantage over 70 percent of small businesses? Would you be willing to take that step? Here’s what you need to do: Place a call-to-action on your home page. Simple, right? But 70 percent of small businesses are missing this opportunity to generate leads. ([Click to tweet!](http://ctt.ec/46hq4)) ![small businesses are missing this opportunity](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JonesBlog.Graphic_Placement_CTA-45.jpg?width=418&name=JonesBlog.Graphic_Placement_CTA-45.jpg "small businesses are missing this opportunity")   If you are wondering why having a CTA in plain sight is so vital, think about this: More than 90 percent of website visitors who read your headline also read the CTA copy. ([Click to tweet!](http://ctt.ec/c3dRm)) Don’t miss out on that opportunity to capture leads. See if you are missing other opportunities for placing calls-to-action where your visitors can find them. Download our [Call-to-Action Placement Checklist ](https://www.jonespr.net/call-to-action-placement-checklist).   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-07-03T12:21:57.000Z", "headline" : "70% of Small Businesses Are Missing This Opportunity", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JonesBlog.Graphic_Placement_CTA-45.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/seventy-percent-of-small-businesses-are-missing-this-opp", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```