--- title: What 65% of B2B Marketers Are Missing description: As a B2B marketers, we should have formal lead nurturing programs in place to guide those new leads through the sales funnel. image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog.Graphic.Website.Nurture-55.png --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog.Graphic.Website.Nurture-55.png) ](https://www.jonespr.net/eight-arms-blog/what-65-percent-of-b2b-marketers-are-missing) # What 65% of B2B Marketers Are Missing BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) Want to know a secret? When a website visitor comes to your site, there’s a 75 percent chance they are NOT ready to buy. It really isn’t that surprising. What is surprising is that 61 percent of B2B marketers would send that lead directly to the sales department. ([Click to tweet!](http://ctt.ec/s3Y9d)) ![what 65% of B2B marketers are missing](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog.Graphic.Website.Nurture-55.png?width=591&name=JONESBlog.Graphic.Website.Nurture-55.png "what 65% of B2B marketers are missing")   In fact, 65 percent of B2B businesses don’t have a formal lead nurturing program in place to guide those new leads through the sales funnel to the point of being ready to buy. That means they are missing out, because nurtured leads make 47 percent larger purchases than non-nurtured leads.  ([Click to tweet!](http://ctt.ec/b5f8W))   Want to hear about how to nurture a lead through the sales funnel? [I explained it at the PRSA Midwest District Conference in 2014](https://www.youtube.com/watch?v=HaKjXfoXALI).   Get started on your own lead nurturing program with a free ebook. [Download Introduction to Lead Nurturing](https://www.jonespr.net/introduction-to-lead-nurturing) here.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2021-02-08T17:53:40.238Z", "datePublished" : "2015-07-17T13:00:00.000Z", "headline" : "What 65% of B2B Marketers Are Missing", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog.Graphic.Website.Nurture-55.png" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/what-65-percent-of-b2b-marketers-are-missing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```