Your design team just created a great infographic that tells your brand’s best story at a glance. A new explainer video captures the benefits of your services in a way that’s easy to grasp and compelling to watch. And that group photo of the production team hitting a milestone mark, full of friendly faces, has made the rounds in the office.
Now what?
Put those images to work on social media.
Here’s why:
Four times as many consumers would rather watch video about a product than read about it.
Infographics are “liked” and shared on social media three times more than any other type of content.
Facebook posts with images see 2.3 times as much engagement as those without images.
Once you’ve gone to the work of creating great images and videos for your inbound marketing content, it only makes sense to use them in as many places as possible, and social media is a natural.
A few things to keep in mind:
Optimize the size of your images to fit each social media platform (here’s a guide to creating Facebook images).
Make sure all images are sharp and clear.
Post pictures, videos and infographics that tell your brand story, or the story of satisfied customers.
Plan your image-based social media marketing posts, and all of the rest, with our Social Media Scheduling Template. The worksheet is free for you to download and use.
Source: HubSpot