--- title: Testing! 1, 2, 3 - Are You Doing It? description: Testing! 1, 2, 3, - are you doing it to make sure that your marketing strategy is generating leads? image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog71.8.10.15.MarketingTesting-862966-edited.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog71.8.10.15.MarketingTesting-862966-edited.jpg) ](https://www.jonespr.net/eight-arms-blog/testing-1-2-3-are-you-doing-it) # Testing! 1, 2, 3 - Are You Doing It? BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Testing! 1, 2, 3 - Are You Doing It?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog71.8.10.15.MarketingTesting-862966-edited.jpg?width=588&name=JONESBlog71.8.10.15.MarketingTesting-862966-edited.jpg "Testing! 1, 2, 3 - Are You Doing It?")   Running A/B tests in your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. [A/B testing](https://www.jonespr.net/inboundaccelerator/do-you-prefer-a-or-b-use-testing-to-improve-marketing) of landing pages can generate up to 30-40 percent more leads for B2B sites. ([Click to Tweet!](http://ctt.ec/bbbXi))  With that kind of potential improvement, why aren’t you doing it? Be honest. Statistics say you probably aren’t.   More marketers need to be validating test results: MarketingSherpa says only 40 percent do. ([Click to Tweet!](http://ctt.ec/cfbb2))     **Our advice:** Use A/B testing regularly to [optimize your calls-to-action](https://www.jonespr.net/the-comprehensive-guide-to-designing-ctas-download-request-page), landing page and emails. Not sure how? Find step-by-step instructions in [Introduction to A/B Testing](https://www.jonespr.net/intro-to-a/b-testing-for-marketing-optimization).     ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/file-2642795432-jpg/Blog_Images/Blog.Jan.29.2015.ABTesting.jpg?width=352&name=Blog.Jan.29.2015.ABTesting.jpg) ](https://www.jonespr.net/eight-arms-blog/do-you-prefer-a-or-b-use-testing-to-improve-marketing) ### [Do You Prefer 'A' or 'B'? Use Testing to Improve Marketing](https://www.jonespr.net/eight-arms-blog/do-you-prefer-a-or-b-use-testing-to-improve-marketing) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog81.8.24.15.MorePagesMoreLeads.jpg?width=352&name=JONESBlog81.8.24.15.MorePagesMoreLeads.jpg) ](https://www.jonespr.net/eight-arms-blog/increase-landing-pages-to-increase-leads) ### [Increase Landing Pages to Increase Leads](https://www.jonespr.net/eight-arms-blog/increase-landing-pages-to-increase-leads) [![](https://www.jonespr.net/hs-fs/hubfs/undefined-569045-edited.jpg?width=352&name=undefined-569045-edited.jpg) ](https://www.jonespr.net/eight-arms-blog/two-ticks-to-increase-landing-page-conversions) ### [Two Tricks to Increase Landing Page Conversions](https://www.jonespr.net/eight-arms-blog/two-ticks-to-increase-landing-page-conversions) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-08-10T13:00:00.000Z", "headline" : "Testing! 1, 2, 3 - Are You Doing It?", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog71.8.10.15.MarketingTesting-862966-edited.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/testing-1-2-3-are-you-doing-it", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```