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Testing! 1, 2, 3 - Are You Doing It?

Testing! 1, 2, 3 - Are You Doing It?


Running A/B tests in your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. A/B testing of landing pages can generate up to 30-40 percent more leads for B2B sites. (Click to Tweet!)  With that kind of potential improvement, why aren’t you doing it? Be honest. Statistics say you probably aren’t.


More marketers need to be validating test results: MarketingSherpa says only 40 percent do. (Click to Tweet!)  


Our advice: Use A/B testing regularly to optimize your calls-to-action, landing page and emails. Not sure how? Find step-by-step instructions in Introduction to A/B Testing.



6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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