--- title: "The Secret To Viral Content: Give It A Job That Benefits The Consumer (video)" description: "The Secret To Viral Content: Give It A Job That Benefits The Consumer: A new way of thinking from the experts at BuzzFeed on what makes content take off." image: https://www.jonespr.net/hubfs/The%20Secret%20To%20Viral%20Content_%20Give%20It%20A%20Job%20That%20Benefits%20The%20Consumer%20(video).jpg --- [![](https://www.jonespr.net/hubfs/The%20Secret%20To%20Viral%20Content_%20Give%20It%20A%20Job%20That%20Benefits%20The%20Consumer%20(video).jpg) ](https://www.jonespr.net/eight-arms-blog/the-secret-to-viral-content-give-it-a-job-that-benefits-the-consumer-video) # The Secret To Viral Content: Give It A Job That Benefits The Consumer (video) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![The Secret To Viral Content_ Give It A Job That Benefits The Consumer (video)](https://www.jonespr.net/hubfs/The%20Secret%20To%20Viral%20Content_%20Give%20It%20A%20Job%20That%20Benefits%20The%20Consumer%20(video).jpg) We’d all love to create that piece of content that lights up the metrics meters on our website’s dashboard or Facebook Insights — comments, shares, clicks! But we know that the majority of content created today won’t hit that huge payoff. But what kind of content does? Who knows viral better than BuzzFeed? Let’s learn from them. In this [TED Talk](https://www.ted.com/talks/dao_nguyen_what_makes_something_go_viral) BuzzFeed’s publisher [Dao Nguyen](https://www.buzzfeed.com/daozers) talks about cultural cartography and a way of thinking about content creation that turns typical brainstorming methods on their ear. Stemming from an office prank involving baby goats and extending to a baking challenge that generated 70 million views, she talks about how the most viral content does a “job” for the consumer — it connects them, allows them to say “this is me,” makes them laugh, teaches them something, and a dozen more jobs. While your goals for your inbound marketing program may be different from those of a media company like BuzzFeed, the goals of your content should be the same: To help your readers or viewers do a “job.” That is what makes your content effective at building your brand, building your search presence, and building sales. And we wouldn’t be doing our job, if we didn’t offer you content that can help you do yours. That’s one reason we created our [Rate Your Inbound Marketing Program scorecard](https://www.jonespr.net/lp-rate-your-inbound-marketing-scorecard). Download it to learn more about creating a great inbound program and to set goals for your marketing plan’s performance.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Interactive Content, Video On the Rise in Content Campaigns (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20505%20Video%20Content.jpg?width=352&name=Blog%20505%20Video%20Content.jpg) ](https://www.jonespr.net/eight-arms-blog/interactive-content-video-on-the-rise-in-content-campaigns-infographic) ### [Interactive Content, Video On the Rise in Content Campaigns (Infographic)](https://www.jonespr.net/eight-arms-blog/interactive-content-video-on-the-rise-in-content-campaigns-infographic) ### [Imagine a World—and Quality Content—Without Screens (video)](https://www.jonespr.net/eight-arms-blog/imagine-a-world-and-quality-content-without-screens-video) [![Give B2B Buyers the Video Content They Want](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/July%202022/JPR-Infographic-B2BWantVideo-Header.jpg?width=352&name=JPR-Infographic-B2BWantVideo-Header.jpg) ](https://www.jonespr.net/eight-arms-blog/give-b2b-buyers-the-video-content-they-want) ### [Give B2B Buyers the Video Content They Want](https://www.jonespr.net/eight-arms-blog/give-b2b-buyers-the-video-content-they-want) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2018-09-05T13:00:00.000Z", "headline" : "The Secret To Viral Content: Give It A Job That Benefits The Consumer (video)", "image" : [ "https://www.jonespr.net/hubfs/The%20Secret%20To%20Viral%20Content_%20Give%20It%20A%20Job%20That%20Benefits%20The%20Consumer%20(video).jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/the-secret-to-viral-content-give-it-a-job-that-benefits-the-consumer-video", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```