--- title: Top Characteristics of Successful Business Blogs description: Tips to improve business blogs. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20508%20Blog.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20508%20Blog.jpg) ](https://www.jonespr.net/eight-arms-blog/top-characteristics-of-successful-business-blogs) # Top Characteristics of Successful Business Blogs BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Top Characteristics of Successful Business Blogs](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20508%20Blog.jpg?width=1499&name=Blog%20508%20Blog.jpg "Top Characteristics of Successful Business Blogs") More and more businesses are recognizing the potential in using a business blog, but not all are realizing the results of that potential. [Orbit Media](https://www.orbitmedia.com/blog/blogger-trends/) set out to identify what successful business bloggers are doing that others are not. They found that those who see the most success: - Spend more time on each post - Write longer posts with more images or video - Utilize paid promotion - Analyze results - Blog more frequently Get the details in the infographic below. ![Top Characteristics of Successful Business Blogs](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Successful%20Business%20Blogs.jpg?width=550&name=Successful%20Business%20Blogs.jpg "Top Characteristics of Successful Business Blogs") Not all those characteristics are easy to duplicate, especially if you are working with a limited staff whose time is being pulled in multiple directions. Is it time to consider bringing in outside resources to maximize the results of your business blog? Download [Business Blogging: The JONES Solution](https://www.jonespr.net/business-blogging-the-jones-solution) to find out what an experienced agency with professional writers can add to your team. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![does your business blog reflect your brand.jpg](https://www.jonespr.net/hs-fs/hubfs/does%20your%20business%20blog%20reflect%20your%20brand.jpg?width=352&name=does%20your%20business%20blog%20reflect%20your%20brand.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) ### [Quick Marketing Tip: Base Your Business Blog on Your Brand Positioning](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) [![A Bit About Business Bloggers (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Sept%208%2017%20Blogger.jpg?width=352&name=Blog%20Sept%208%2017%20Blogger.jpg) ](https://www.jonespr.net/eight-arms-blog/a-bit-about-business-bloggers-infographic) ### [A Bit About Business Bloggers (infographic)](https://www.jonespr.net/eight-arms-blog/a-bit-about-business-bloggers-infographic) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_258_Blogging.jpg?width=352&name=Blog_258_Blogging.jpg) ](https://www.jonespr.net/eight-arms-blog/b2b-blogs-still-increase-lead-generation-online) ### [B2B Blogs Still Increase Lead Generation Online](https://www.jonespr.net/eight-arms-blog/b2b-blogs-still-increase-lead-generation-online) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-04-12T13:00:00.000Z", "headline" : "Top Characteristics of Successful Business Blogs", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20508%20Blog.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/top-characteristics-of-successful-business-blogs", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```