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Why It’s Time to Leave Outbound Marketing Behind

Why It’s Time to Leave Outbound Marketing Behind  

Let me ask you a few questions:

  • When was the last time you took the time to read—or really even noticed—a direct mail promotion?

  • How often do you watch TV ads in these days of Netflix and DVRs?

  • Do you ever actually bite on a telemarketing offer?
    What makes you think your customers are any different?

Today’s consumers, just like you, are practically immune to most outbound marketing efforts.

Another question: How do you find out about products, services and businesses?

I’ll answer for you and most everyone else: internet searches, blog posts, and social media.

Why It’s Time to Leave Outbound Marketing Behind

So, if outbound efforts are largely ineffective, and more expensive than inbound marketing, it is time to shift your company’s focus. If you are convinced, but your boss isn’t, we can help. Customize our PowerPoint presentation, It’s Time to Transform Our Marketing, to fit your own company, and show your boss why inbound marketing makes sense for you. (Here’s a look at what you can expect in the first year.)

Then come back, and tell us how it went. Welcome to the inbound community.

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Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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