--- title: 10 Stats To Back Up Your Lead Nurturing Efforts (infographic) description: "10 Stats To Back Up Your Lead Nurturing Efforts Eye-popping figures that show the effectiveness of automated lead nurturing to increase conversion of leads into sales and boost sales opportunities." image: https://www.jonespr.net/hubfs/10%20Stats%20To%20Back%20Up%20Your%20Lead%20Nurturing%20Efforts%20(infographic).jpg --- [![](https://www.jonespr.net/hubfs/10%20Stats%20To%20Back%20Up%20Your%20Lead%20Nurturing%20Efforts%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/10-stats-to-back-up-your-lead-nurturing-efforts-infographic) # 10 Stats To Back Up Your Lead Nurturing Efforts (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)   ![10 Stats To Back Up Your Lead Nurturing Efforts (infographic)](https://www.jonespr.net/hubfs/10%20Stats%20To%20Back%20Up%20Your%20Lead%20Nurturing%20Efforts%20(infographic).jpg) If your marketing team is like most, one of your key objectives is to convert leads into customers. But how? In a world that revolves around information and connections, lead nurturing is the link that brings contacts and leads closer to that goal, with carefully timed offers of information and content. If you aren’t already using [automated lead nurturing with a system like HubSpot](https://www.jonespr.net/hubspot-implementation-template), perhaps these figures will convince you it’s time. Lead nurturing statistics: - 96 percent of visitors who come to your website aren’t ready to buy (yet). - 48 percent of businesses say most of their leads require “long cycle” nurturing with many influencers. - Targeting users with [content that matches their stage in the sales funnel](https://www.jonespr.net/inboundaccelerator/5-best-practices-for-lead-nurturing-workflows) yields 72 percent higher conversion rates. - 57 percent of marketers say lead nurturing is the most valuable feature of [automation software](https://www.jonespr.net/inboundaccelerator/the-roi-of-marketing-automation). - 77 percent of marketers using automation software convert more leads. - [Lead nurturing emails](https://www.jonespr.net/lp-email-do-this-not-that) get 4-10 times the response rate of standalone email blasts. - Nurtured leads have a 23 percent shorter sales cycle. - 67 percent of B2B marketers say they see at least a 10 percent increase in sales opportunities through lead nurturing, with 15 percent seeing opportunities increase by 30 percent or more. - Nurtured leads produce, on average, a 20 percent increase in sales opportunities versus non-nurtured leads. - 65 percent of B2B marketers have NOT established lead nurturing.   Are you ready? Download our [Lead Nurturing Workflow Template](https://www.jonespr.net/lead-nurturing-workflow-template) or [Lead Nurturing Toolkit](https://www.jonespr.net/lp-lead-nurturing-toolkit) for the tools that make getting started simpler.   ![jones-infographic-benefits-lead-nurturing-1](https://www.jonespr.net/hs-fs/hubfs/jones-infographic-benefits-lead-nurturing-1.jpg?width=1043&name=jones-infographic-benefits-lead-nurturing-1.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2021-02-08T17:29:33.217Z", "datePublished" : "2019-02-08T14:00:00.000Z", "headline" : "10 Stats To Back Up Your Lead Nurturing Efforts (infographic)", "image" : [ "https://www.jonespr.net/hubfs/10%20Stats%20To%20Back%20Up%20Your%20Lead%20Nurturing%20Efforts%20(infographic).jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/10-stats-to-back-up-your-lead-nurturing-efforts-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```