A blog dedicated to advancing inbound marketing and PR

12 Key Questions When Creating Marketing Videos

August 08,2018 |BY: Kristin Jones

 12 Key Questions When Creating Marketing Videos

Video is everywhere. It is the most engaging content form on social media – in fact, 74 percent of all internet traffic is video.

But as a marketer, your focus needs to be on a creating the kinds of videos that reach customers. That means thinking through each video before you ever start writing or recording.

This infographic from Mastermind Studios outlines 12 essential questions to ask yourself before you create a marketing video. Don’t try to take shortcuts by creating what they dub “random acts of digital.”

One of the 12 key questions is “Where will it be seen?” Remember that this question can, and should, have multiple answers.

If you aren’t sure where you can use, and repurpose, your video content, download Maximizing Your Marketing Videos. This checklist outlines 28 places to use your marketing videos or get a jumpstart on your planning process with our Video Planning Template.


Topics: Strategy, Video

Maximizing Marketing Videos

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas

Popular Topics

see all