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6 Factors That Impact Landing Page Conversion and Bounce Rates

May 23,2018 |BY: Kristin Jones


6 Factors That Impact Landing Page Conversion and Bounce Rates

When you’ve succeeded in attracting a visitor to one of your website’s landing pages, whether through calls-to-action in blog posts, organic or paid search, or social media, the last thing you want is for them to immediately bounce off. Conversion rates will vary greatly, but according to research by Unbounce, there are six elements you can control that have the potential to increase conversions and reduce bounce rates.


  • First, limit your landing page to a single primary focus or link.

  • Second, optimize images to maximize page speed — don’t lose visitors because they have to wait for the page to load.

  • Third, consider adding some level of social proof, such as testimonials, photos of customers or social media posts.

  • Fourth, don’t overlook the power of email, which had the highest conversion rate of any traffic source at 13 percent.

  • Fifth, design for mobile. Users spend, on average, 69 percent of their media time on smartphones. (Source)

  • And finally, keep your copy concise (with possible exceptions for higher education.


Most of these factors are accounted for in our downloadable landing page template, available for your use here.


landing pages

Topics: Landing Pages

landing page content template

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas