A blog dedicated to advancing inbound marketing and PR

B2B Content Marketing & Email Marketing in 2018

March 23,2018 |BY: Kristin Jones

B2B Content Marketing & Email in 2018

While communications methods are continually shifting, and messaging apps are becoming more accepted, email remains a key channel for B2B marketers to reach out to target audiences with content.

In fact, 93 percent of B2B content marketers say they will use email in some form for content distribution this year, according to a report from the Content Marketing Institute and Marketing Profs.

How will you use email this year? At JONES, we rely on email to update blog subscribers and nurture leads, including re-engagement workflows for those contacts we haven’t seen or heard from in a while.

Email has place in inbound marketing, though the approach may be different from that taken for strictly outbound strategies. Download Email for Inbound: Do This, Not That for 10 rules of effective of email marketing that apply to inbound as well.


Topics: Email, Content Marketing

Email For Inbound: Do This, Not That

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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