Are you curious about how your fellow B2B marketers are approaching content marketing this year?
The Content Marketing Institute and Marketing Profs set out to find out the answers to that question, with a survey of more than a thousand North American B2B marketers. No surprise - content is king.
Nearly 90 percent of those surveyed are using content marketing, and of the 10 percent who aren’t yet, half plan to launch a content marketing strategy in 2017. That’s a lot of content.
How are you going to set your content apart from the flood of words and images inundating the digital universe? By being methodical and following a strategy.
Don’t just start creating random content. Take a step back to develop a complete strategy, and document it.
Think about these questions:
Who are you creating content for?
What are they looking for?
What content will you create to meet that need?
Who will create it?
How will you promote it?
And how will you use the content to generate leads and close sales?
All of those questions are key to a strong content strategy. Get more details to help you maximize your content marketing by downloading Introduction to Creating a Companywide Content Strategy.