How B2B Uses Social Media in 2016

Not all social media is created equal, especially when it comes to using it for B2B marketing.

B2B marketers are most likely to use Facebook, though by only a slight margin over LinkedIn. But when you ask which is more important, LinkedIn has the edge, according to Social Media Examiner’s 2016 Social Media Marketing Industry Report.

Are you happy with your social media presence? How would you rate each of the major networks in terms of their importance to your inbound marketing strategy?

Use our Digital Echo Goal and Reporting worksheet to outline your social media objectives and track your success. Learn how to correct common mistakes and ensure you are getting the most inbound marketing impact possible for your investment in social media with these resources:

• Social Media Mistake: Not Driving Traffic To Your Website

• The JONES Social Media Solution