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Business Blogging Benchmarks That Impact Traffic & Leads

April 06,2018 |BY: Kristin Jones

4.6 Business Blogging That Impacts Traffic & Leads

Two questions are at the center of developing a business blog strategy to drive inbound marketing:

How often should I publish blog posts?

How long will it take to have a sizeable impact on my website traffic and lead generation?

HubSpot answers some of those questions on the company’s inbound marketing statistics round-up here, or check below for the numbers and business blogging benchmarks. A few of them may surprise you.

Of course, volume alone isn’t enough. Your blog posts still need to offer quality and value to readers in order to attract readers, inspire sharing and send the reader signals that impact SEO to bring even more traffic through organic search.

Find 10 business blogging mistakes — and what you should do instead — in our Business Blogging: Do This, Not That ebook, and then get started on those 400 posts.


Topics: Lead Generation, Business Blog, Metrics, Infographics

Business Blogging: Do This, Not That

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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