--- title: Business Blogging Benchmarks That Impact Traffic & Leads description: "Business Blogging Benchmarks That Impact Traffic & Leads Benchmarks from HubSpot show that business blogging to increase website traffic and generate leads is a long-term game for long-term gain." image: https://www.jonespr.net/hubfs/4.6%20Business%20Blogging%20That%20Impacts%20Traffic%20%26%20Leads.jpg --- [![](https://www.jonespr.net/hubfs/4.6%20Business%20Blogging%20That%20Impacts%20Traffic%20%26%20Leads.jpg) ](https://www.jonespr.net/eight-arms-blog/business-blogging-benchmarks-that-impact-traffic-leads) # Business Blogging Benchmarks That Impact Traffic & Leads BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![4.6 Business Blogging That Impacts Traffic & Leads](https://www.jonespr.net/hs-fs/hubfs/4.6%20Business%20Blogging%20That%20Impacts%20Traffic%20%26%20Leads.jpg?width=600&name=4.6%20Business%20Blogging%20That%20Impacts%20Traffic%20%26%20Leads.jpg) Two questions are at the center of developing a business blog strategy to drive inbound marketing: How often should I publish blog posts? How long will it take to have a sizeable impact on my website traffic and lead generation? [HubSpot](https://www.jonespr.net/certified-partner) answers some of those questions on the company’s inbound marketing statistics round-up [here](https://www.hubspot.com/marketing-statistics), or check below for the numbers and business blogging benchmarks. A few of them may surprise you. Of course, volume alone isn’t enough. Your blog posts still need to offer quality and value to readers in order to attract readers, inspire sharing and send the [reader signals](https://www.jonespr.net/inboundaccelerator/what-matters-most-in-search-rankings-seo-infographic) that impact SEO to bring even more traffic through organic search. Find 10 business blogging mistakes — and what you should do instead — in our [Business Blogging: Do This, Not That ebook](https://www.jonespr.net/lp-business-blogging-do-this-not-that), and then get started on those 400 posts. ![jones-infographic-business-blog-benchmarks-v2](https://www.jonespr.net/hs-fs/hubfs/jones-infographic-business-blog-benchmarks-v2.jpg?width=1043&name=jones-infographic-business-blog-benchmarks-v2.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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