--- title: Content B2B Buyers Want Most (infographic) description: Map your content to what your B2B buyers want the most. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%2025%202017%20B2B.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%2025%202017%20B2B.jpg) ](https://www.jonespr.net/eight-arms-blog/content-b2b-buyers-want-most-infographic) # Content B2B Buyers Want Most (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Content B2B Buyers Want Most (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Aug%2025%202017%20B2B.jpg?width=1293&name=Blog%20Aug%2025%202017%20B2B.jpg "Content B2B Buyers Want Most (infographic)") There may have been a time when just any old content would do. A time when simply putting your name in front of a prospect was enough. 2017 is not that time. Based on the responses of B2B buyers to a 2017 Content Preferences Survey by [DemandGen](http://www.demandgenreport.com/resources/research/the-2017-content-preferences-survey-report), your customers want content that meets four main criteria: - Short. - Convenient. - Trustworthy. - Focused on solutions. ![Content B2B Buyers Want Most (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/jones-infographic-content-b2b-buyers-want.jpg?width=550&name=jones-infographic-content-b2b-buyers-want.jpg "Content B2B Buyers Want Most (infographic)") Two-thirds of B2B buyers say they want content that is organized by business role, and nearly as many want to see it organized by industry. That makes creating buyer personas, and crafting content based on each persona’s specific needs, a winning strategy. You’ll find steps to creating those personas as part of your brand strategy in our downloadable problem/solution whitepaper—[Branding Mistake: Not Mapping Out Buyer Personas](https://www.jonespr.net/problem-solutions-branding-personas). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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