--- title: Could Your Email Campaigns Be Better? description: Use A/B testing to improve your email campaigns. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_165_email_marketing.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_165_email_marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/could-your-email-campaigns-be-better) # Could Your Email Campaigns Be Better? BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Could Your Email Campaigns Be Better?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_165_email_marketing.jpg?width=550&name=Blog_165_email_marketing.jpg "Could Your Email Campaigns Be Better?") Little differences can have a big impact, especially when you are focused on improving the effectiveness of your email marketing. Check out below: Sending your emails at the right time can more than double the chances of recipients clicking through to your website. [(Click to Tweet)](http://ctt.ec/CQX1S) ![Could Your Email Campaigns Be Better?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic.Email.Marketing-34.jpg?width=550&name=Graphic.Email.Marketing-34.jpg "Could Your Email Campaigns Be Better?") While these statistics ring true in the big picture, each individual business, website and customer group has specific characteristics and preferences. The best way to find out what trigger words, delivery times, and email layouts work best for your business and your customers is through [analytics](https://www.jonespr.net/analyze) and A/B testing. Measure your current results, then start testing elements to see how you can improve your email campaigns. The details on how to establish [A/B testing](https://www.jonespr.net/inboundaccelerator/four-a/b-testing-mistakes-to-avoid) for emails are included in [Introduction to Using A/B Testing for Marketing Optimization](https://www.jonespr.net/intro-to-a/b-testing-for-marketing-optimization). 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