--- title: Do The Math To Calculate Marketing Goals (video) description: "Do The Math To Calculate Marketing Goals (video) Work backward from your company’s revenue goals to determine what results marketing needs to create in order to achieve those objectives." image: https://www.jonespr.net/hubfs/Do%20The%20Math%20To%20Calculate%20Marketing%20Goals%20.png --- [![](https://www.jonespr.net/hubfs/Do%20The%20Math%20To%20Calculate%20Marketing%20Goals%20.png) ](https://www.jonespr.net/eight-arms-blog/do-the-math-to-calculate-marketing-goals-video) # Do The Math To Calculate Marketing Goals (video) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Do The Math To Calculate Marketing Goals ](https://www.jonespr.net/hs-fs/hubfs/Do%20The%20Math%20To%20Calculate%20Marketing%20Goals%20.png?width=550&name=Do%20The%20Math%20To%20Calculate%20Marketing%20Goals%20.png) One of the most common questions I’m asked is this: How much website traffic, and how many sales leads, do we need to generate to enable our company to achieve its revenue goals? That’s a very good question, and it’s one you should be asking, because everything you do as a marketer should be focused toward the end goal of achieving your company’s objectives. And we know that [marketers who set goals are 4x as likely report success as those who don’t](https://www.jonespr.net/inboundaccelerator/marketing-goals-documented-strategy-more-marketing-success). In this video, I’ll walk you through the steps of doing the math to determine what your marketing goals, starting with these three steps: - Establish how much revenue marketing needs to drive to support business growth. - Calculate the number of net new customers marketing must bring to the table to achieve revenue goals. - Determine how many website visitors marketing must attract and convert into customers to meet and exceed business goals.     Another way of calculating goals for marketing and sales, and creating alignment between the two, is providing in our [Calculating Lead Goals template](https://www.jonespr.net/how-to-calculate-your-lead-goals-for-sales-and-marketing), which also provide the format for a service-level agreement between sales and marketing outlining how overall goals will be met through the combined efforts of both departments.   I would also love to chat with you to look at your specific numbers and what it will take to meet your company’s revenue goals. [Book a no-obligation meeting with me](https://www.jonespr.net/meetings/kristin19) if you’d like to learn more. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Quick Marketing Tip: Set SMART Marketing Goals for 2018](https://www.jonespr.net/hs-fs/hubfs/Blog%20Dec%2018%202017.jpg?width=352&name=Blog%20Dec%2018%202017.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-set-smart-goals-for-2018) ### [Quick Marketing Tip: Set SMART Goals for 2018](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-set-smart-goals-for-2018) [![Marketing Goals-1](https://www.jonespr.net/hs-fs/hubfs/Marketing%20Goals-1.jpg?width=352&name=Marketing%20Goals-1.jpg) ](https://www.jonespr.net/eight-arms-blog/marketing-goals-documented-strategy-more-marketing-success) ### [Marketing Goals + Documented Strategy = More Marketing Success](https://www.jonespr.net/eight-arms-blog/marketing-goals-documented-strategy-more-marketing-success) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_205_Marketing_Content.jpg?width=352&name=Blog_205_Marketing_Content.jpg) ](https://www.jonespr.net/eight-arms-blog/transform-your-marketing-content-from-correct-to-compelling) ### [Transform Your Marketing Content from Correct to Compelling](https://www.jonespr.net/eight-arms-blog/transform-your-marketing-content-from-correct-to-compelling) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2021-02-08T21:09:54.519Z", "datePublished" : "2020-01-10T14:00:00.000Z", "headline" : "Do The Math To Calculate Marketing Goals (video)", "image" : [ "https://www.jonespr.net/hubfs/Do%20The%20Math%20To%20Calculate%20Marketing%20Goals%20.png" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/do-the-math-to-calculate-marketing-goals-video", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```