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Do’s and Don’ts of Choosing a Business Name

November 09,2016 |BY: Kristin Jones

Do’s and Don’ts of Choosing a Business Name


It is only one decision of many when you bring a new company, brand or product to market, but choosing a business name is a critical step.

What makes a good name? And what should you avoid?

This infographic originally published by, and shared by many others all over the web (20 million Google image search results, hundreds of them from Pinterest, are evidence of how far your own content could spread), provides some basic guidelines to get you started:

  •  Make it easy to pronounce.

  • Stay away from foreign words.

  • Avoid initials.

  • Consider using relevant terms or coining a new word.

Do’s and Don’ts of Choosing a Business Name

Do you want to take a more objective approach? Our Brand & Campaign Name Scorecard assigns point values to nine different scoring categories. Work through the scorecard as a group to pinpoint the top name in your list of options.

Of course, there are always exceptions to the rules. How does your current company, brand or campaign name stack up?

Topics: Branding, Strategy

Scorecard for Brands & Campaign Names

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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