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Focus Content on Filling the Sales Funnel

July 08,2015 |BY: Kristin Jones

Focus Content on Filling the Sales Funnel


Surely we’ve all used a funnel at one time or another. It’s a relatively simple tool for gathering materials from a large source and directing them into a smaller opening. Your inbound marketing content works much the same way — gathering a wide number of web visitors, and directing them toward the small target of becoming a sales-qualified lead.

Here’s how I described the sales funnel, and the role various types of content play, for public relations professionals.


Defining and Using the Sales Funnel in Content Marketing


Obviously, PR and marketing working together to maximize everyone’s strengths will yield the best results for your company.

If you want an at-a-glance visual for content in the sales funnel, download our Content Strategy for the Sales Funnel reference sheet and keep it handy as you plan your content strategy for inbound marketing.


Topics: Sales Funnel, Inbound Marketing, Public Relations, Content, Strategy

content strategy for stages of the sales funnel

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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