When it’s time to create content for your brand, who does what? What does PR create? Which tools or tasks belong to the marketing department? And how do the two work together?
It is easy to see ways to utilize the strengths of both departments when you think of content through the lens of the sales funnel—starting with awareness level content and working through to close in on the sale. PR feels comfortable at the top, while marketing has more inclination toward asking for the sale in those materials at the bottom.
This video will help expand your understanding of how it all works together to generate and nurture leads.
Find more of our videos about creating quality content, nurturing leads, working together with other departments, and business blogs in our Inbound Marketing Learning Library or on our YouTube channel.