Successful marketing requires information. You need to know who your customer is, what they want, and how they go about making decisions. Closed-loop marketing is one of the best ways to gather that information, following the sales cycle full circle. (Click to tweet)
Information gleaned from CRM systems and lead tracking software can be used to focus on the right channels and offers, shorten the sales cycle, gain insights about the target audience and set targets and expectations. Closed-loop marketing increases your marketing efficiency, which reduces your cost per lead. (Click to tweet)
Our advice: Institute a system to track each lead from the time it enters your system to a sale and use the information gained to improve your marketing. Introduction to Closed-Loop Marketing will show you how.