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Make The Most Of Website CTA Opportunities (infographic)

January 25,2019 |BY: Kristin Jones

Make The Most Of Website CTA Opportunities (infographic)

Nearly all consumers and B2B purchase decision makers turn to the web to research products and services before making a buying decision. That means your social media accounts and your website are essential in establishing a connection.

Don’t miss out on the opportunity to turn visitors and potential customers into leads because you haven’t presented them with offers where they can easily find them.


Calls-to-action (CTAs) invite website visitors to engage — download a coupon, sign up for a newsletter, join a club, watch a webinar — through landing pages that capture contact information allowing you to continue a relationship with them via email.

Check out these blog posts with more specifics on creating and using CTAs, or download our 13-point CTA Placement Checklist.



Topics: Calls-to-action, Website

Call to action placement checklist

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas