Nearly all consumers and B2B purchase decision makers turn to the web to research products and services before making a buying decision. That means your social media accounts and your website are essential in establishing a connection.
Don’t miss out on the opportunity to turn visitors and potential customers into leads because you haven’t presented them with offers where they can easily find them.
Calls-to-action (CTAs) invite website visitors to engage — download a coupon, sign up for a newsletter, join a club, watch a webinar — through landing pages that capture contact information allowing you to continue a relationship with them via email.
Check out these blog posts with more specifics on creating and using CTAs, or download our 13-point CTA Placement Checklist.