INBOUND ACCELERATOR

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Organic Is Better For the SEO Health of Your Business

November 06,2015 |BY: Scott Muff

Organic Is Better For the SEO Health of Your Business

Regardless of whether you spring for the organic lettuce and apples at the grocery store or choose to buy what’s inexpensive and convenient, there is one place “organic” really does reign supreme: search results

When internet users turn to search engines, only a fourth of all clicks go to the paid search results and sidebar ads. Instead, 70 percent of searchers click first on the organic results (Click to Tweet) — those generated through the search engine’s algorithms. Buying your way to the top isn’t nearly as effective as old-fashioned SEO.

Being at the top, or at least on that first page, is essential. Research shows 75 percent of searchers never scroll beyond the first page of results. (Click to Tweet) If you aren’t in those first few results, you’ll never be seen.

Organic Is Better For the SEO Health of Your Business

So, what’s the solution? Do your SEO homework. Incorporate long-tail keywords. And go through your website page-by-page using this template to optimize your on-page SEO.

Topics: SEO

Plan Your On-Page SEO
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KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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