Quick Tip: What Makes A Brand Name Great
What’s in a name? Would Home Depot, or Best Buy, or the “i” empire of iPads, iPods and iPhones “by any other name be just the same”?
Choosing the right name is a key part of any rebranding effort or campaign introduction. It is an art and a science, and is best approached as a team effort with specific objectives and criteria in mind.
These 9 criteria should be part of any name-choosing decision:
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Appearance
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Distinction
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Depth
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Energy
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Humanity
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Positioning
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“33” (What?? - A reference to the buzz created by the mysterious appearance of the number 33 on bottles of Rolling Rock beer and the theories that abound about its meaning.)
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Trademark
Find more details on each of these criteria in this blog post: 9 Criteria for Choosing the Best Business Name Possible.
Just for fun, see what happens when names go wrong: 11 Brand Names That Simply Couldn’t Survive the Times.
Or use our scoring system to compare prospective names by downloading our Brand and Campaign Name Scorecard.