---
title: "Social Media Marketing Tip: Using Call-to-Action Buttons"
description: "Social Media Marketing Tip:
A few simple clicks adds a button to give your social media followers a single click to message, shop, sign up or learn more."
image: https://www.jonespr.net/hubfs/Social%20Media%20Tip_%20Using%20Call-to-Action%20Buttons.jpg
---

[![](https://www.jonespr.net/hubfs/Social%20Media%20Tip_%20Using%20Call-to-Action%20Buttons.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-using-call-to-action-buttons)

# Social Media Marketing Tip: Using Call-to-Action Buttons

BY:  

[ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)

![Social Media Tip_ Using Call-to-Action Buttons](https://www.jonespr.net/hubfs/Social%20Media%20Tip_%20Using%20Call-to-Action%20Buttons.jpg)

You use calls-to-action in your [marketing emails](https://www.jonespr.net/inboundaccelerator/6-email-elements-to-optimize-with-split-testing). You add CTAs to your [website pages](https://www.jonespr.net/inboundaccelerator/what-your-website-needs-effective-calls-to-action). You include multiple types of CTAs in your [business blog posts](https://www.jonespr.net/inboundaccelerator/5-steps-to-picking-blog-ctas-that-generate-leads).

Do you have one on your Facebook page?

While you can use CTAs in many different ways on your website, blog and emails, there are limits to Facebook’s official “call-to-action” button, which can be featured in the lower right corner of the cover photo on a [Facebook business page](https://www.jonespr.net/inboundaccelerator/10-tips-for-your-business-facebook-page).

A few of the options that are available for the text that will appear on your CTA button:

- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video

Online retailers will likely want “shop now,” while others may want to educate visitors with “watch video” or encourage blog subscriptions with “sign up.”

You can add a call-to-action button right from your Facebook account’s home page — if you don’t already have one, there will be a large button in the lower right corner of your cover image that says, simply, “Add a Button.”

Then choose from a list of drop down menus to complete the action, which may include creating a form or simply linking to a specific page on your business website.

This is a quick and easy step to add to the end of the illustrated instructions included in [How To Create a Business Facebook Page](https://www.jonespr.net/lp-create-facebook-page-instructions) in order to increase engage and use your social media marketing efforts to directly connect customers to your business.

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Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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---

## **Keeping Up with Kristin**

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<https://www.facebook.com/KristinCJones>

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I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next?

[Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones)

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## Related Posts

[![Choose The Right Call-to-Action For Each Social Media Post-1](https://www.jonespr.net/hs-fs/hubfs/Choose%20The%20Right%20Call-to-Action%20For%20Each%20Social%20Media%20Post-1.jpg?width=352&name=Choose%20The%20Right%20Call-to-Action%20For%20Each%20Social%20Media%20Post-1.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-choose-the-right-call-to-action-for-each-post)

### [Social Media Marketing: Choose The Right Call-to-Action For Each Post](https://www.jonespr.net/eight-arms-blog/social-media-marketing-choose-the-right-call-to-action-for-each-post)

[![Social Media Posts That Generate Follower Engagement](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Posts%20That%20Generate%20Follower%20Engagement.jpg?width=352&name=Social%20Media%20Posts%20That%20Generate%20Follower%20Engagement.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-posts-that-generate-follower-engagement)

### [Social Media Posts That Generate Follower Engagement](https://www.jonespr.net/eight-arms-blog/social-media-posts-that-generate-follower-engagement)

[![Social Media Tip for Spas_ Generate Engagement To Improve Visibility](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Tip%20for%20Spas_%20Generate%20Engagement%20To%20Improve%20Visibility.png?width=352&name=Social%20Media%20Tip%20for%20Spas_%20Generate%20Engagement%20To%20Improve%20Visibility.png) ](https://www.jonespr.net/eight-arms-blog/social-media-tip-for-spas-generate-engagement-to-improve-visibility)

### [Social Media Tip for Spas: Generate Engagement To Improve Visibility](https://www.jonespr.net/eight-arms-blog/social-media-tip-for-spas-generate-engagement-to-improve-visibility)

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