Why Brand Experiences Fall Short of Expectations

Branding is one of the most important tasks undertaken by any marketing department, but it is often one of the most misunderstood or overlooked beyond the initial development of a logo, tagline and initial marketing campaign.

But a brand is much more than that (When What You Want Is Brand Positioning, Don’t Settle for a Logo). Unfortunately, according to a survey by Brandworkz and CIM, many companies fail to recognize all that goes into creating a true brand identity.

Don’t let your brand identify development stop with the introduction of a new logo. Follow our Six Steps to Creating Enviable Brands to carry out that brand experience throughout your customers’ connection with your company.