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Intrado offers a robust SaaS platform that automates critical between-visit healthcare communications to improve patient experiences and outcomes.
When the company (formerly known as West’s TeleVox Solutions) needed a way to transform its image from a simple automated appointment reminder service to a patient engagement solution, JONES created a research-based thought leadership platform and robust content program.
The approach positioned Intrado Healthcare more comprehensively as an authority and partner in technology-enabled patient engagement and made them the envy of their competitors.
Mainstream Media, Here We Come!
Jones executed consumer and industry research surveys to create data-fueled, mediagenic content for Intrado. Survey findings were featured in mainstream media outlets such as Reuters, Huffpost, SHAPE and USA TODAY.
Purposeful Repurposing
With survey data as the foundation, JONES created packages of content for Intrado’s thought leadership and lead generation efforts. This video loop was a key component in launching one of the program’s flagship reports, Strengthening Chronic Care, at a HIMSS conference and was repurposed for web and social media.
Content that Resonates
We worked alongside Intrado’s in-house marketing team to create complete content packages—all of which include downloadable marketing reports featuring the survey data, corresponding blog posts, thought leadership article placements, infographics, and social media content—to drive prospects to the company’s website and support inbound marketing efforts.
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We’ll Get You Talking with the Media
Over the course of the project, JONES leveraged our media relationships to secure more than 100 executive interviews for Intrado and 300+ pieces of earned media coverage.
See Some of the Coverage We’ve Secured
Health IT Analytics, “Gaps in Chronic Disease Care Leave Patients, Docs Frustrated”
Managed Healthcare Executive, “Baby Boomers and Millennials Want More Frequent Communication”
HIT Leaders and News, “Patient Engagement: A Solution for Reducing Preventable Readmissions”
HIT Consultant, “Infographic: Impact of Digital Health on Patients & Providers”
Health IT Outcomes, “Consistent Communication Helps Providers Deliver Better Healthcare Experiences”
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