Repositioning Intrado Healthcare

Thought Leadership Success Story


Creating an Enviable Thought Leadership Platform for Intrado

From automated appointment reminders to patient engagement solution

Intrado offers a robust SaaS platform that automates critical between-visit healthcare communications to improve patient experiences and outcomes.

When the company (formerly known as West’s TeleVox Solutions) needed a way to transform its image from a simple automated appointment reminder service to a patient engagement solution, JONES created a research-based thought leadership platform and robust content program.

The approach positioned Intrado Healthcare more comprehensively as an authority and partner in technology-enabled patient engagement and made them the envy of their competitors.


Intrado Highlights

Take a peek at some of the standout accomplishments JONES delivered for Intrado.

Mainstream Media, Here We Come!

Jones executed consumer and industry research surveys to create data-fueled, mediagenic content for Intrado. Survey findings were  featured in mainstream media outlets such as Reuters, Huffpost, SHAPE and USA TODAY.


Purposeful Repurposing

With survey data as the foundation, JONES created packages of content for Intrado’s thought leadership and lead generation efforts. This video loop was a key component in launching one of the program’s flagship reports, Strengthening Chronic Care, at a HIMSS conference and was repurposed for web and social media.

Why we understand this market so well

JONES has deep roots in the healthcare technology industry, with a combined 60+ years of experience. Our team understands the power of data to support storytelling that goes beyond raw statistics, and our decades of thought leadership development drive earned media coverage that yields real results.

Content that Resonates

We worked alongside Intrado’s in-house marketing team to create complete content packages—all of which include downloadable marketing reports featuring the survey data, corresponding blog posts, thought leadership article placements, infographics, and social media content—to drive prospects to the company’s website and support inbound marketing efforts.


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We’ll Get You Talking with the Media

Over the course of the project, JONES leveraged our media relationships to secure more than 100 executive interviews for Intrado and 300+ pieces of earned media coverage.

We Have the Experience You’re Looking For

A combined 75+ years of experience promoting medical device and other healthcare technology innovations