Healthcare Marketing Strategies Growing in Use of Content

Content is a growing part of the marketing strategy for healthcare organizations, just as it is for most other businesses.

Based on a 2016 survey by True North, content marketing will be used by more than 90 percent of healthcare marketers by the end of this year, with more than 79 percent of survey respondents saying they will produce more content this year than in the past.

While the content is there, what is lacking for many organizations is a strategy. Fewer than 1/4 of the healthcare companies surveyed have a documented content strategy.

Both consumer-based healthcare providers and the B2B companies who serve the healthcare industry can increase brand awareness and leads by implementing a carefully planned inbound marketing and content strategy. It worked for two JONES partners—Primaris and West. Read their success stories in a combined case study to find ways you can put content marketing to work for your healthcare organization.