Proving Marketing ROI Is A Challenge for Many

Though intuitively companies recognize the value of inbound marketing, and are increasing their inbound marketing budget accordingly, proving that value is elusive for many.

More than 50 percent of marketers told HubSpot in 2015 that their greatest marketing challenge is proving ROI for marketing activities. That figure rose to 71 percent of respondents from companies with 200 or more employees. (Click to Tweet)

It is a daunting task. In 2014, 41 percent of companies said inbound marketing demonstrated ROI, but 34 percent either could not or did not calculate their returns. (Click to Tweet)

Find more details from HubSpot’s annual survey in their State of Inbound 2015 report. JONES is a certified HubSpot partner.

Our advice: Don’t let it overwhelm you. Take your inbound marketing strategies piece by piece and utilize a closed loop marketing program to unlock your marketing ROI with analytics and hard numbers.