INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

12 Days of an Inbound Marketing Christmas [Part 2]

December 07,2017 | BY: Kristin Jones

If you were to write a Christmas wish list for your marketing department, what would it include?

I envision mine as a “12 Days of Christmas” style countdown, that combines to create a fantastic inbound marketing campaign, all in one neat package and ready to go.

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Topics: Lead Generation, Inbound Marketing, Build a Content Strategy, Campaign Planning

12 Days of an Inbound Marketing Christmas [Part 1]

December 05,2017 | BY: Kristin Jones

It’s December 5 - how many times have you heard your favorite (or most-hated) holiday song?

While a partridge in a pear tree sounds romantic as a gift, and I don’t know of many people who would turn down five gold rings, some of other gifts bestowed in those infamous 12 days are more than little over-the-top.

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Topics: Lead Generation, Inbound Marketing, Build a Content Strategy, Campaign Planning

5 Downloadable Assets to Kick Off Your Next Inbound Marketing Campaign

November 30,2017 | BY: Kristin Jones

A key component to a complete inbound marketing campaign is the downloadable asset or offer. It is this piece of valuable information, insight, or assistance that triggers conversion and online lead generation.

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Topics: Lead Generation, Inbound Marketing, Build a Content Strategy, Campaign Planning

Give Potential Sales Leads High-Value Content Offers

November 14,2017 | BY: Kristin Jones

 

In order to generate online leads with downloadable content offers, you have to create offers that have a strong appeal and value to your prospects. Makes sense, right?

I’ve said all along that inbound marketing requires valuable content, but what content is most valuable to your prospects today? What offers will entice them to convert from a visitor into a lead?

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Topics: Lead Generation, Build a Content Strategy, Content Creation

Identify the Marketing Content That Creates Customers

November 09,2017 | BY: Kristin Jones

We know from years of surveys that generating website traffic is always a challenge and a top priority for marketers. You’ll find it listed in the State of Inbound 2017 report created by HubSpot, and in the 2016 report, and in the same reports for years before that.

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Topics: Lead Nurturing, Lead Generation, Analytics

Quick Tip: Add Video to Your Lead Nurturing Emails

October 30,2017 | BY: Kristin Jones

With 4 of 5 consumers (and a similar number of business leaders) saying they would rather watch a video about a product than read text (more on that here and here), it just makes sense to put videos in places that make the most of your automated lead nurturing: your lead nurturing emails.

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Topics: Lead Generation, Content

Quick Tip: Use Video to Supercharge Marketing Automation

September 11,2017 | BY: Kristin Jones

Consider this:

  • Three in five executives would rather watch a video about a product than read text.

  • Emails with embedded video thumbnails had a 300 percent boost in click-through rates for Wistia, compared to those with plain images.

Translation: You can improve the effectiveness of your automated lead nurturing emails by incorporating video.

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Topics: Lead Generation, Content

How Scoring Leads Improves Closure Rates

August 24,2017 | BY: Kristin Jones

Lead generation is essential. But it isn’t enough. While increasing the overall number of leads generated through inbound marketing should increase sales based on sheer volume, it can also set up your sales department to chase more dead ends, unless you are also scoring leads and qualifying them to pinpoint those most likely to be successful sales.

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Topics: Lead Nurturing, Lead Generation

Happy 500! A Dozen Inbound Marketing Tips to Celebrate (Infographic)

April 14,2017 | BY: Kristin Jones

It’s hard to believe, but the Inbound Accelerator is celebrating a milestone today: Our 500th post.

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Topics: Lead Generation, Inbound Marketing

What Marketing Automation Can Do For You

April 06,2017 | BY: Kristin Jones

Automation touches every industry, from manufacturing to food service to financial trading. Nearly any task that follows specific if/then rules with limited variations can be automated with today’s technology.

Even marketing.

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Topics: Lead Generation, Inbound Marketing

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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