A blog dedicated to advancing inbound marketing and PR


Lead Nurturing: Warm Up Cold Leads

March 08,2018 | BY: Kristin Jones

If you’ve been using inbound marketing and automated lead nurturing for a while, chances are your list of contacts includes a number of leads who downloaded one piece of content, but then went dark.

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Topics: Lead Nurturing, Lead Qualification, Email

Plan Content Creation With Lead Nurturing In Mind

February 27,2018 | BY: Kristin Jones

What process does your marketing team use to plan out content for upcoming campaigns?

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Topics: Lead Nurturing, Nurture Leads, Content Creation

10 Reasons You Should Use Lead Nurturing [infographic]

February 23,2018 | BY: Kristin Jones

Sometimes, the numbers speak for themselves. When 70 percent of marketers all agree on one top priority, it must be important. Converting leads into customers. (See the most recent State of Inbound Report.)

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Topics: Lead Nurturing

5 Best Practices For Lead Nurturing Workflows

February 22,2018 | BY: Kristin Jones


Lead nurturing, powered by marketing automation, is a powerful tool in the digital and content marketing arsenal, with the potential to create and strengthen connections between your brand and leads captured online through content and other offers.

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Topics: Lead Nurturing

Close More Deals By Giving Sales Access to Marketing Content

February 08,2018 | BY: Kristin Jones

Sales and marketing teams may still disagree on who provides the highest quality leads (check out the stats in most recent State of Inbound report), but that shouldn’t keep the two departments from working together to convert all leads—both marketing-generated leads and sales-initiated leads—into customers.

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Topics: Lead Nurturing, Content, Enable Sales, Sales, Nurture Leads

Even With Inbound, Marketing Emails Matter: 10 Things to Avoid

November 15,2017 | BY: Kristin Jones

Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website.

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Topics: Lead Nurturing, Inbound Marketing, Content, Email

Identify the Marketing Content That Creates Customers

November 09,2017 | BY: Kristin Jones

We know from years of surveys that generating website traffic is always a challenge and a top priority for marketers. You’ll find it listed in the State of Inbound 2017 report created by HubSpot, and in the 2016 report, and in the same reports for years before that.

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Topics: Lead Nurturing, Lead Generation, Analytics

Do This, Not That For Video In Marketing Emails

November 08,2017 | BY: Kristin Jones


What makes you more likely to click on an email from a brand you trust? Do you find videos irresistible?

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Topics: Lead Nurturing, Video, Email

6 Principles of Persuasion for Inbound Marketing [infographic]

November 01,2017 | BY: Kristin Jones

Marketing is all about persuasion—persuading a prospect to learn about your product or service, to consider it against their other options, and finally, persuading that prospect to choose your solution.

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Topics: Lead Nurturing, Inbound Marketing

How Scoring Leads Improves Closure Rates

August 24,2017 | BY: Kristin Jones

Lead generation is essential. But it isn’t enough. While increasing the overall number of leads generated through inbound marketing should increase sales based on sheer volume, it can also set up your sales department to chase more dead ends, unless you are also scoring leads and qualifying them to pinpoint those most likely to be successful sales.

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Topics: Lead Nurturing, Lead Generation


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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