A blog dedicated to advancing inbound marketing and PR


Even With Inbound, Marketing Emails Matter: 10 Things to Avoid

November 15,2017 | BY: Kristin Jones

Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website.

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Topics: Lead Nurturing, Inbound Marketing, Content, Email

Identify the Marketing Content That Creates Customers

November 09,2017 | BY: Kristin Jones

We know from years of surveys that generating website traffic is always a challenge and a top priority for marketers. You’ll find it listed in the State of Inbound 2017 report created by HubSpot, and in the 2016 report, and in the same reports for years before that.

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Topics: Lead Nurturing, Lead Generation, Analytics

Do This, Not That For Video In Marketing Emails

November 08,2017 | BY: Kristin Jones


What makes you more likely to click on an email from a brand you trust? Do you find videos irresistible?

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Topics: Lead Nurturing, Video, Email

6 Principles of Persuasion for Inbound Marketing [infographic]

November 01,2017 | BY: Kristin Jones

Marketing is all about persuasion—persuading a prospect to learn about your product or service, to consider it against their other options, and finally, persuading that prospect to choose your solution.

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Topics: Lead Nurturing, Inbound Marketing

How Scoring Leads Improves Closure Rates

August 24,2017 | BY: Kristin Jones

Lead generation is essential. But it isn’t enough. While increasing the overall number of leads generated through inbound marketing should increase sales based on sheer volume, it can also set up your sales department to chase more dead ends, unless you are also scoring leads and qualifying them to pinpoint those most likely to be successful sales.

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Topics: Lead Nurturing, Lead Generation

Quick Tip: Give Lead Nurturing Emails a Kick with Video

July 31,2017 | BY: Kristin Jones

Looking for a way to increase click-through rates on your automated lead nurturing emails? Video marketing company Wistia says it has found a secret formula that works.

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Topics: Lead Nurturing, Inbound Marketing

Keep Lead Nurturing Content Closely Tied

June 27,2017 | BY: Kristin Jones

What sets lead nurturing emails apart from other email marketing?

Three key characteristics are behind the response rates that are typically 4 to 10 times as high as those of standalone email blasts:

1. Lead nurturing emails are “opt-in” tactics—not a purchased list.

2. Nurturing emails include calls-to-action for specific offers.

3. Those offers are targeted and closely related to the lead’s initial interaction with your website.

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Topics: Lead Nurturing, Content

Quick Tip: 5 Criteria to Consider When Qualifying Leads

June 19,2017 | BY: Kristin Jones

How does your marketing department decide when to transfer a lead on to sales? Hopefully, you aren’t like the marketer I refer to in this video, sending every lead straight to sales.

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Topics: Sales Funnel, Lead Nurturing

What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You (Infographic)

March 24,2017 | BY: Kristin Jones

The terms used by marketers to describe today’s strategies, tools, and tactics can often overlap, intermingle or even confuse. But sometimes, a rose by any other name still smells just as sweet.

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Topics: Lead Nurturing, Content

5 Steps to Your Next Lead Nurturing Campaign

March 16,2017 | BY: Kristin Jones

You know that lead nurturing campaigns have the potential to shorten your sales cycle and boost conversion rates.

You’ve seen the statistics:

  • Only 25 percent of leads are legitimate and should go to sales.

  • Nurtured leads have a 23 percent shorter sales cycle.

  • Lead nurturing emails get 4-10 times the response rate of a standalone email blast.

So what are you waiting for? Not sure how to start?

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Topics: Lead Nurturing, Lead Generation


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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